Did You Know?

  • By 2010 Gen Y will outnumber Baby Boomers
  • 1 out of 8 couples married in the U.S. last year have met via social media
  • If Facebook were a country, it would be the world’s 4th largest
  • YouTube is the 2nd largest search engine in the world
  • 1 in 6 higher education students are enrolled in online curriculum
  • 80% of companies are using LinkedIn as their primary tool to find employees
  • In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen

"Social Media isn’t a fad, it’s a fundamental shift in the way we communicate."

Social media utilization is believed to be a driving force in defining the current
period as the Attention Age. A common thread running through all definitions of social
media is a blending of technology and social interaction for the co-creation of value.

Social media has been modernized to reach consumers through the internet from the
changes of our social interaction through the online world. Social media has become
appealing to big and small businesses. Credible brands are utilizing social media to
reach customers and to build or maintain reputation. As social media continue to grow,
the ability to reach more consumers globally has also increased. Twitter, for example has
expanded its global reach to Japan, Indonesia, and Mexico, among others. This means that
brands are now able to advertise in multiple languages and therefore reach a broader
range of consumers. Social media have become the new "tool" for effective business
marketing and sales. Popular networking sites including Myspace, Facebook and Twitter
are social media most commonly used for socialization and connecting friends, relatives,
and employees.